Fintech / 2026A clearer future for business finance.
+42% demo conversion
INDEPENDENT BRAND STRATEGIST & FRACTIONAL CMO
Open for what’s nextI turn unclear
brands into
impossible-to-ignore
businesses.
A real way forward.
01 — A LITTLE CLARITY
GOES A LONG WAY.↓
GOES A LONG WAY.
I partner with ambitious founders to find their edge, build a brand people believe in, and turn marketing into meaningful momentum.
GOOD COMPANY.
BOLD AMBITION.Selected concept partnerships
BOLD AMBITION.Selected concept partnerships
formaaureameridianTHE ASTER
01 / SELECTED WORK
Clear thinking.
Visible impact.
Different businesses. Distinct challenges.
One common thread: a stronger way forward.
Fintech / 2026
Beauty & DTC / 2026Less noise. More of what matters.
2.4× revenue growth
AI & SaaS / 2025From impressive technology to an essential tool.
1,200 launch signups
Hospitality / 2025A destination with a story worth staying for.
+68% direct bookings
Concept portfolio · Fictional clients and illustrative results, created to demonstrate the approach.
02 / THE POINT OF VIEW
The world doesn’t
need another brand.
It needs a reason
to care.
More content won’t fix unclear positioning. More spend won’t make an ordinary story interesting. I get to the thing that makes your business matter — and build everything from there.
03 / HOW I HELP
Big-picture thinking.
Sleeves-rolled-up doing.
01Brand Strategy
Build a brand with a point of view.
Your business has evolved. Your brand still tells the old story.
The work
Customer interviews, competitor mapping, and a clear set of choices about what your brand stands for.
What you leave with
Brand platform; audience priorities; brand architecture; creative brief
The outcome
A coherent foundation for decisions across product, people, and marketing.
4–6 week strategy sprint
Let’s talk about brand strategy↗02Positioning
Give the right people a reason to choose you.
Buyers put you in a category where every alternative looks interchangeable.
The work
Find the buying situation you can own, pressure-test alternatives, and articulate a defensible difference.
What you leave with
Competitive landscape; ideal customer profile; positioning statement; proof hierarchy
The outcome
A specific place in the market your team can explain and defend.
3–4 week positioning sprint
Let’s talk about positioning↗03Messaging
Say less. Mean more.
Your homepage lists features, but prospects still ask what you actually do.
The work
Translate customer language into a memorable narrative, then test it in the moments that matter.
What you leave with
Messaging framework; homepage narrative; voice guide; sales talk track
The outcome
A consistent story that makes your value easier to understand.
3–5 week messaging engagement
Let’s talk about messaging↗04Fractional CMO
Senior thinking. Inside your business.
You have people doing marketing, but nobody connecting the decisions.
The work
Lead planning, coach your team, align agency partners, and turn commercial priorities into a focused marketing agenda.
What you leave with
90-day roadmap; team rhythm; budget allocation; leadership reporting
The outcome
Sharper priorities, accountable execution, and a marketing team with direction.
Embedded partnership · minimum 3 months
Let’s talk about fractional cmo↗05Go-to-Market
Make your next launch mean something.
The product is ready. The market has no reason to care yet.
The work
Define the first valuable audience, shape the offer, and sequence the launch around evidence rather than noise.
What you leave with
Launch narrative; channel plan; sales enablement; experiment roadmap
The outcome
A coordinated launch with clear signals for what to improve next.
6–8 week launch partnership
Let’s talk about go-to-market↗06Marketing Systems
Turn good marketing into a repeatable system.
Every campaign starts from scratch and nobody trusts the dashboard.
The work
Connect lifecycle journeys, team workflows, and measurement into a practical operating system.
What you leave with
Funnel audit; lifecycle map; reporting specification; operating playbook
The outcome
Less reactive work, cleaner handoffs, and decisions grounded in useful data.
4–8 week systems engagement
Let’s talk about marketing systems↗04 / A PATH THROUGH THE NOISE
No black box.
Just better questions.
A collaborative process that turns uncertainty into decisions — and decisions into action.
LISTEN BEFORE YOU SOLVE.
Find the real question.
We get close to your customers, your business, and the world around it. Interviews, thoughtful research, and honest conversations reveal what’s actually holding you back.
Customer interviews / Business audit / Competitive landscapeMAKE THE IMPORTANT CHOICES.
Choose your ground.
We turn the evidence into a clear audience, a compelling position, and a story your whole team can get behind. The output is a set of decisions, not a hundred-slide mystery.
Positioning / Brand platform / Strategic prioritiesPUT THE THINKING TO WORK.
Make clarity tangible.
We bring the strategy into your website, sales narrative, launch, and customer journey. I work alongside your team and creative partners to connect the idea to the execution.
Messaging / Creative direction / Launch planningLEARN. ADJUST. KEEP GOING.
Build lasting momentum.
We set up the measurement and operating rhythm that keeps the work moving. Your team leaves with priorities, useful tools, and the confidence to make the next decision.
Measurement / Team enablement / Growth experiments05 / WHAT CLARITY CAN CHANGE
Strategy should
show up somewhere.
In the quality of a conversation.
In the confidence of a team.
And in the numbers that matter.
+42%
Demo conversion
forma · Illustrative quarterly result2.4×
Revenue growth
aurea · Illustrative six-month result1,200
Qualified launch signups
meridian · Illustrative eight-week result180k
Destination content reach
THE ASTER · Illustrative campaign reachMaya gave us the words for what our product had been trying to say. The entire team finally had one story to tell.
A PERSON, NOT A DEPARTMENT.06 / HELLO, I’M MAYA
A strategic mind.
A creative heart.
On your side.
I’m the person who asks one more question, joins the dots nobody noticed, and cares as much about the work getting done as the idea being good.
I work directly with founders at the moments when the old story stops fitting — and the next chapter needs a little more intention.
A little more about me ↗Maya x07 / NOTES FROM THE THINKING DESK
A little perspective.
A lot to think about.
Your brand doesn’t need more noise. It needs a point of view.
Before you change the logo, decide what you want to be known for.
If your positioning fits everyone, it works for no one.
The commercial power of choosing a smaller, more specific audience.
Before you hire a marketing team, hire a direction.
More hands will not resolve an unclear commercial priority.
YOUR NEXT CHAPTER
Have a good business.
Let’s make the
market notice.
↗A little clarity can change everything.
Start a conversation ↗