Your brand doesn’t need more noise. It needs a point of view.
Before you change the logo, decide what you want to be known for.
Maya Carter · 2026-08-28
Branding, Strategy notes
THE THINKING DESK / BY MAYA CARTER
Less noise.
More perspective.
Notes on brands, business, and the questions worth asking. Read slowly. Take what’s useful.
If your positioning fits everyone, it works for no one.
The commercial power of choosing a smaller, more specific audience.
Maya Carter · 2026-08-24
Positioning, Strategy notes
Before you hire a marketing team, hire a direction.
More hands will not resolve an unclear commercial priority.
Maya Carter · 2026-08-20
Marketing, Strategy notes
A launch is a learning system, not a day in the calendar.
Build your go-to-market plan around what you need to learn.
Maya Carter · 2026-08-16
Growth, Strategy notes
Your dashboard is full. Your decisions are empty.
A better measurement habit starts with fewer, more useful numbers.
Maya Carter · 2026-08-12
Marketing, Strategy notes
Build a brand that can grow beyond you.
Turn founder intuition into a point of view the whole team can use.
Maya Carter · 2026-08-08
Entrepreneurship, Strategy notes
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A THOUGHT TO TAKE WITH YOU
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